You don’t simply walk into a Chumbak store. You enter the world of colour and fun! The quirkiness of the products, the charm of the animal and comical characters and the splash of whacky contemporary designs all around you will surely attract you like a chumbak :D
Even though Chumbak breaks away from the traditional Indian home design norms, the range of home and lifestyle products speak ‘India’ from all angles, making us happy as they find their way into our everyday lives. Their classic owl and elephant designs on cushion covers, cutlery and furniture and the non-traditional colours on furnishing items are a few of our favourites and naturally among their popular range of products.
It all started in 2010 with husband and wife duo, Vivek Prabhakar and Shubhra Chadda’s endeavour to create products that bring out the essence of India that gradually evolved into a chain of over 35 stores across the country as well Japan and the Middle East. Brightly coloured and quirky, the brand Chumbak, first introduced its home decor range in 2014 as they realised the dearth of accessible contemporary decor in the Indian market.
We visited Chumbak’s flagship store (and also their head office) in Bangalore. It’s a two-storeyed store with the first floor a paradise for a decor enthusiast. Some quirky furniture items? They’ve got it. Colourful soft furnishings? Yep. Serveware that gets conversations started? Loads of them. Everywhere you look, you’ll find something you want. And they’ve got something for each part of your home.
This season’s new collection includes mason jars, doodle jars, storage trunks, breakfast tables, trays, colourful sets of plates, cups and mugs and digitally illustrated wall art. It’s great to see the teams at Chumbak experimenting with different products and different materials like enamelware, wood, metal, acrylic and even cotton.
Chumbak products draw inspiration from the world around us – from Indian festivals and culture to the quirks and beauty of nature and its animal kingdom. Starting from Rs.195, Chumbak’s Home & Decor products truly add a unique and lively touch to a contemporary home.